What should I do to survive in this crazy economy? Do I have to lower my prices? How do I add value to my existing services or products?

Join Berry Zimmerman for an informative and interactive event on how to use innovation to emerge from this down economy as a market leader.  We’ll explore some general understanding about what innovation is, what it is not, and where you can find opportunities to apply innovation in your business. He’ll also take you through a process of describing a challenge and brainstorming creative ideas to turn your challenge into opportunities to thrive.

Learning Objectives: Participants in this course will learn the following:

• The difference between invention and innovation,
  • How to identify and clearly articulate a business challenge that needs to change, and
  • A simple process to find innovative solutions to your business challenges.

Who Should Attend: The following business people will find value in this course:

• Business owners, entrepreneurs and managers who have direct responsibility for business performance and process improvement.